Lineage offices at 245 Main Street (Formerly C.H. Armstrong & Sons Carriages) circa 1900
TRACING OUR LINEAGE
Led by Green Line Apothecary co-founder
and president Ken Procaccianti, Lineage is the brand building agency overseeing design, marketing communications, and construction. Lineage designs and builds every detail of its clients' user experience, including brand identity, brick-and-mortar, digital, product,
and more.
The agency’s expertise in creative design, building construction, and marketing enable consistency, thoughtfulness, and attention-to-detail throughout the brand portfolio. Brand partners include Town Made, Green Line Supply, G.L. Apothecary, Green Line Apothecary, Owen James Automotive and more.
THE TIMELINE OF A BRAND
IDEA
DESIGN & BUILD
LAUNCH
GROW
At Lineage, we approach the creation of a brand as though constructing a sturdy building. We start with a rock-solid idea, design meticulously, and build with precision, aligning every element to the grand vision. Yet, just as a building takes on a life of its own, so does a brand—standing tall, impacting its surroundings, and evolving dynamically in the world. We don't just build brands; we engineer lasting legacies.