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CHILLED PRODUCT,
CHILL DESIGNS
BEACH TOWN BEVERAGE CO. WANTED A BRANDING PRESENCE AND PACKAGE DESIGN THAT EVOKED FEELINGS OF RELAXATION AND TROPICAL BLISS. WITH CUSTOM ILLUSTRATIONS AND A SPLASH OF COLOR, THAT’S EXACTLY WHAT LINEAGE SET OUT TO CREATE!
Brandng
Packaging Design
SUSTAINABILITY FIRST
KEEPING WITH BEACH TOWN’S FOCUS ON SUSTAINABILITY, NATURAL INGREDIENTS, AND ORGANIC PRODUCTS, IT WAS A MUST TO USE FULLY RECYCLABLE PACKAGING MATERIALS.
TO ACHIEVE THIS, WE USED RAW KRAFT BOARD BELLY BANDS. THIS MATERIAL LENDS A NATURAL CHARACTER TO THE CLEAN AND MODERN ILLUSTRATIONS THAT ADORN THE BAND.
Illustration
MIXING IT UP
WHY SAY WHAT YOU CAN SHOW? INSTEAD OF RELYING ON TEXT HEAVY LAYOUTS, WE CHOSE TO MAKE INSTRUCTIONS AND DESCRIPTIONS AS VISIBLE AS POSSIBLE,
UNIQUE FLAVORS = UNIQUE DESIGN
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Untitled-1_0008_CranberryGinger_Label
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TO GIVE EACH FLAVOR IT'S OWN CHARACTER AND MAKE THEM STAND OUT IN A STORE FREEZER, WE ILLUSTRATED AN ORIGINAL AND VIBRANT LABEL FOR EACH FLAVOR. WHICH SOUNDS BEST TO YOU?
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