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CHILLED PRODUCT,
CHILL DESIGNS

BEACH TOWN BEVERAGE CO. WANTED A BRANDING PRESENCE AND PACKAGE DESIGN THAT EVOKED FEELINGS OF RELAXATION AND TROPICAL BLISS. WITH CUSTOM ILLUSTRATIONS AND A SPLASH OF COLOR, THAT’S EXACTLY WHAT LINEAGE SET OUT TO CREATE!    

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SUSTAINABILITY FIRST

KEEPING WITH BEACH TOWN’S FOCUS ON SUSTAINABILITY, NATURAL INGREDIENTS, AND ORGANIC PRODUCTS, IT WAS A MUST TO USE FULLY RECYCLABLE PACKAGING MATERIALS.

TO ACHIEVE THIS, WE USED RAW KRAFT BOARD BELLY BANDS. THIS MATERIAL LENDS A NATURAL CHARACTER TO THE CLEAN AND MODERN ILLUSTRATIONS THAT ADORN THE BAND.   

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MIXING IT UP

WHY SAY WHAT YOU CAN SHOW? INSTEAD OF RELYING ON TEXT HEAVY LAYOUTS, WE CHOSE TO MAKE INSTRUCTIONS AND DESCRIPTIONS AS VISIBLE AS POSSIBLE,

UNIQUE FLAVORS = UNIQUE DESIGN

TO GIVE EACH FLAVOR IT'S OWN CHARACTER AND MAKE THEM STAND OUT IN A STORE FREEZER, WE ILLUSTRATED AN ORIGINAL AND VIBRANT LABEL FOR EACH FLAVOR. WHICH SOUNDS BEST TO YOU?

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