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Branding
FLIP THROUGH THE CHANNELS
There's always something new to check out at Green Line,
where we've made use of various marketing channels. Whether it's in store signage, animations, new products, or collaborations, all levels of the brand have been thoughtfully designed to maintain a modern yet nostalgic feel.
CHARACTER IS KEY
The allure of retro and
vintage style is it's inherent character. To achieve this, we created... characters!
What better to tell the tales of Green Line than through smiling faces?
MODERN MEDICINE - CLASSIC TREATS
Balance is key with Green Line Apothecary's branding. Clean, modern sensibilities reflect the pharmacy's state of the art technology and processes, while a retro flair hints at the nostalgic aspects of the business’s soda fountains and storefronts.
Animation
Illustration
Build
TIMELESS DESIGN
In a time of virtual restaurants, shops, and even pharmacies, creating a unique brick and mortar experience for customers was paramount. Every nook and cranny of Green Line's Wakefield and Providence locations has been considered, from the pharmacy counter to the soda fountain levers.
GOING G.R.E.E.N.
At Green Line, green isn't just a color;
it embodies the core ethos of the business. Their brand philosophy, encapsulated in the acronym G.R.E.E.N., symbolizes grit, responsibility, empathy, excellence, and nurture.
The signature green hue that graces their products signifies a seal of approval, assuring customers of the meticulous standards and values upheld at Green Line.
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